![]() ![]() Also unsurprisingly, Kool Keith walked away from his major label contract, retreating back into the land of independence, where at least he could release his many albums on his own schedule, and with as many labels as he saw fit. Unsurprisingly, Black Elvis / Lost In Space sold almost zero copies. One of them, "Release Date", even somehow made it onto early copies of Black Elvis / Lost In Space as the lead-off track: it's obvious that almost nobody was paying any attention at the label, except for the guy that had it removed from the final cut. ![]() And he clearly noticed: upset with the entire process, he even recorded a couple of songs venting his frustration. Perhaps assuming that Kool Keith's fans weren't exactly legion or anything, the marketing department at Ruffhouse paid zero attention to the project aside from shooting one video (which barely got any airplay on MTV) and producing a couple of print ads, it was up to Keith to promote the album. Dooom in the liner notes of Black Elvis / Lost In Space.) (He also thanks his "evil twin brother" Dr. Although Keith would probably have welcomed the negative attention regardless: this is the same guy who made up a false history of being a patient in Bellevue when he thought that a reporter wasn't paying attention to a word he was saying, and instead of disputing it immediately, he embraced the lie. Unfortunately, major label interference got in the way, pushing the release date back by a few months, resulting in Kool Keith appearing to be merely prolific and not also schizophrenic. The other was a tad bit more experimental, though: Keith had managed to sign a contract with one of the major labels (Ruffhouse/Columbia, home of Nas, Cypress Hill, and the Fugees), and was going to self-produce (for the very first time) and release the elaborately-named Black Elvis / Lost In Space, because why the hell not, right? Dooom, which was to be distributed by an independent label overseen by longtime collaborator Kutmasta Kurt. One of them was an over-the-top serial killer fantasy project from a newly-conceived alias, Dr. In 1999, "Kool" Keith Thornton had planned on releasing two projects on the same date. ![]()
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